Mar 23, 2021
Street Parking was founded by Julian and Miranda Alcaraz in 2016. Miranda – after 15 years in the fitness industry, 8 years on CrossFit HQ seminar staff, and 8 years competing in CrossFit. Julian – after 10 years in the fitness industry, and 5 years competing in CrossFit. Both having trained and competed at the highest level – the CrossFit Games – they found themselves in new territory – busy. Julian was running a business and Miranda had settled into a full time job. At the time the couple was dating and lived over an hour away from each other. They noticed something interesting. The workouts they would post on their social media from HOME – with simple equipment – was what people who followed them responded to most.
An idea was formed. Post the simple workouts we are doing at home – so people can follow along. Charge a fee that is totally doable for most people. Create a community where we can push and motivate each other. The first ever workouts were posted in November 2016 (just a few days before Miranda found out she was pregnant with their baby boy). Memberships went up for sale the week before New Years. Within the first month, Street Parking had 700 Members.
Miranda has had huge success in the fitness industry and now in business. Her current business, Street Parking, has over 10,000 members and she started in less than two years ago! Street Parking is a workout program designed for people who have limited time and/or equipment. Let’s listen to how she accomplished this in such a short time.
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