Nov 4, 2020
Omar Yunes Marquez has developed
and grown businesses in the US and Latin America since 2000. He is
currently Partner and CEO at 54D, an international wellness brand aimed at
changing personal habits and empowering its members through a focus
on exercise, nutrition, and recovery. He has an entrepreneurial background and
experience as a multiple-franchise restaurant owner and real estate
In the past he has also acted as
CEO for the Union de Credito Mexicano, a regulated financial entity
in Mexico focused on providing financing to small and medium
What are the hallmarks of success for 54D
is always striving to achieve new goals.
entire business model is designed around members achieving their
are not a gym with a monthly or yearly membership or even pay by
want you there for a specific time long enough to achieve the
result that you want.
program started as a program that really went against the grain of
the fitness industry, which was focused on having a consistent,
measurable revenue in the long term.
went for a 9-week program. 54 Days of training broken into 6 days a
week. Which is how they got the name 54D
- Instead of breaking up everything like most
fitness programs where you would for example maybe do 20% training
and 80% nutrition you have to do 100% for Training, Recovery, and
- Focusing on achieving that goal over a 54 day
period and every time their clients achieved that goal and saw the
results they would spread the word of 54D to their
- That’s what Omar attributes to their
What were some challenges that Omar faced?
though 54D is in Latin America, Columbia, and the US, Omar said
that everybody who is a client in the business has the same drive
to feel good about themselves.
Even though the people are very different across the countries,
they knew that the basic wants and needs, fears, and love were the
same for their clients and that was to feel accomplishment and to
get rid of what was physically or mentally bothering them with the
allowed 54D to have some certainty when they moved to the US as
well. However, they also chose a good spot, Miami, to start off
with because of how big the Latin American community is
originally invited 90 random people into the program for free,
which was surprising as their program usually costs
while it was challenging expanding their franchise to the US, they
found that business was roughly the same.
now with COVID, they have members in 57 different countries and all
of those members are striving towards the same
How have they changed their business this year?
main thing is, is that 54D went online.
the start of the lockdowns around March in Miami, they were
streaming online classes for free.
- That was their first time online as they
have never before been on YouTube or Instagram.
started online wanting to help people cope with being at home for
such extended periods of time.
decided to offer these classes for free people they felt that it
wouldn’t be fair towards people will less money to go crazy at home
with nothing to do.
even though they could make a lot of money from these online
classes, but they decided to help people out rather for about 4
months of free classes.
reestablishing the price of the classes, they were pleasantly
surprised to find that most of the members
54D is a program of human transformation which aims
to align patterns of behavior, achieving physical, mental, and
emotional changes in only 54 Days.
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