Sep 16, 2020
runs OptimizeMe Nutrition, a company whose goal is to provide
solutions for anyone to improve their weight, health, and overall
well being through sustainable diet methods.
extensive education in the life sciences with a BS in biochemical
engineering, a first MS in environmental sciences (with a focus in
genetics), and a second MS in Nutrition & Functional Medicine. She
has also trained others for two decades and has over 600 hours of
public speaking experience teaching fitness and nutrition all over
How did EC get to where
she is now? (1:36)
- EC originally started in
environmental engineering and did some CrossFit seminars on the
side before professionally starting in fitness.
- It was only when CrossFit
started growing exponentially around 2010 that she started working
full time for them.
- She continued to build her
skills that she had accumulated over a decade by doing weekend
training regimes and meeting other fitness professionals and
designing new CrossFit programs, implementing them, and scaling
- It wasn’t until around 2016
that she needed to do some continuing education for CrossFit,
gaining a second master’s degree in nutrition and functional
- As she finished her degree she
resigned from CrossFit and started her own
Why is nutrition so
confusing and complicated? (11:09)
- EC states that people think
too deploy about their diets and the “changes” that happen to them
when we eat healthier.
- People focus on the details
like oh I’m eating salmon now instead of chicken. Or I’m eating
fewer tomatoes but more strawberries.
- These differences are
minuscule and what is actually important is that people are eating
less processed foods like ice-cream and chips.
- Diets contribute largely to
overall health but for optimal results combine healthy eating
habits with healthy life habits like family, community, and
- It’s healthier and easier to
not go too extreme and rather moderate your intake of unhealthy
foods instead of try and cut them out completely.
- People tend to follow popular
trends instead of focusing on the actual research behind certain
Meat vs Plant-Based.
- People are moving from saying
Vegan due to the negative connotations it has gathered to saying
- EC sees the plant-based as
being an improvement on veganism.
- She doesn’t believe that only
plant-based nutrition is necessary for optimal
- EC recommends animal sources
due to the lower calorie to protein intake than plant-based
- Plant-based proteins have
people eating too many carbs and fat to reach their needed protein
- Even if you choose supermarket
meat that’s probably been factory farmed, it is still healthier
than eating processed foods like chips and pizza.
- EC states that it doesn’t
matter whether you buy pastured beef or factory-farmed beef if
you’re actively trying to be a healthier person you are saving on
environmental and medical costs elsewhere.
Life Stress and its
impact on health. (32:23)
- EC states that life stress and
some other psychological factors are as important as
- When people are feeling less
than optimal they generally look at correcting their diets because
it seems within their control when stress isn’t.
- She points out in her Blue
Zones that when you start asking which protein powder is better,
it’s laughable because 6 out of the 9 factors people use to reach
100 have nothing to do with nutrition.
- If we build our bodies up to
be resilient with certain nutrition programs we have more freedom
within our lives.
- People need to focus on the
big picture more instead of all the smaller details. Don’t be
obsessive about every little aspect and ingredient of your diet and
workout and rather use that energy to right other factors in your
life, like getting enough sleep.
Start simple, get
- EC thinks focusing on the
bigger picture, like eating 800g a day, and getting that right
first is very important before going into the intricate
- People struggle the most with
the consistency of it. It’s a lifestyle change, its how you choose
to live your life for forever.
- She offers her clients a
leaderboard where people can check in on four things a day; did
they hit their protein target? Did they hit their fruits and
vegetables? Did they exercise? Did they sleep enough?
- You need less precision than
most people think, it’s just that you need to keep doing them in
the long term.
EC’s Company OptomiseMe
OptimiseMe Nutrition is a company dedicated to making nutrition easy
through B2B/B2C digital education and corporate wellness
is to provide easy solutions for anyone to improve their weight,
health, and overall wellbeing with sustainable diet
helped thousands to live a healthier and happier
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