Oct 14, 2020
Jonathan Goodman is the founder
of the Personal Trainer Development Center and author of multiple
bestselling books for personal trainers.
In addition, Jon founded the
first-ever certification for online fitness trainers, the Online
When Jon started Online Trainers Academy, how did he
know we were going to have a pandemic in 2020 that would turn every
one online? (1:18)
thought this was funny but says he did not know. However, it is not
inconceivable to assume that there was going to be some large scale
interruptive event in the future.
world changes very quickly and historically, in unpredictable
- Anyone who was paying attention from a few
years ago would’ve noticed the upward trend in technology-driven
what ultimately led Jon to turn towards online himself was an
injury that put him off his feet for two weeks, effectively killing
his income for that time period, and that got him thinking that he
had to build something else.
The Concept of Anti-fragility. (3:48)
of the key elements of anti-fragile is the concept that the more
chaos ensues, the stronger things that are anti-fragile
encourages making yourself familiar with the concept of
anti-fragility if you want to set yourself up for the
need to understand anti-fragility, asymmetrical risk and you need
to understand how to mitigate loss and maximize gain.
What’s going on in the online training game?
are a lot of people doing it that have no idea what they are doing.
These people are hacking together not well thought out solutions
and doing horribly because of it.
relates it to you going to a gym after googling a bit and bringing
a video camera and now you’re going to train
training companies have thrown together online training programs
and Jon’s own clients have said that the models fall short and are
have to really do the research and spend the time to understand the
core of online training for example:
works from a financial and business standpoint.
works for actual training clients as humans.
to get people to want to do the workout and to continually adhere
to the workout?
What does Jon think is going to be centralized within
actual gyms? (22:26)
are going to radically change, there is no doubt about
fitness industry is relatively young.
the past gyms have sold personal trainers as people who are not
commoditized but treated and paid them like they were commoditized
people and the truth is more personal trainers are
- To be a truly great personal trainer you
need to exhibit a lot of traits that are very hard to find in any
single human for example:
need to be in good shape, energetic, motivational, empathetic,
great at science programming, and interested in entrepreneurial
aspects along with about 15 other things.
- However, with collaborative pairing and work,
you can take multiple people with different skillsets and put them
together to form something unique and powerful.
The Personal Trainer Development Center creates solutions for fitness and nutrition
professionals. They do this by helping you do a better job, build a
better business, and live a better life at every stage of your
They have the World’s Premier
Certification for online training and are an internationally
recognized leader for education and guidance within the fitness
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