May 13, 2020
Today, I have Steven Webster as
a guest, and together we will dig into the future of
technologically advanced training and coaching.
Steven is the CEO of Asensei, a
mobile app that allows athletes to get guidance and coaching from
Give us some insight into your story; the story of
Asensei and the development thereof (01:17)
- Steven says Asensai was brought together from
three of his passions; sports, technology and being an
entrepreneur. He was fortunate to have been working with big
companies like Adobe, Microsoft and many more.
- Growing up, he played every sport imaginable.
He was already a black belt in Jiu-Jitsu when he went to university
and before long, he became the coach for the Edinburgh University
karate club - leading them to 10 national
problem he always wanted to solve was how to coach effectively
using digital technology.
saw the pieces fall into place. He felt that there had to be a way
to make human movement; to create something that a machine can
understand and teach.
- Finally, he put together a team to solve that
Give us insight into Asensei; what are the qualities,
what pieces are involved? (24:21)
essentially a mobile app that allows you to pair with your apparel
says the app lets you subscribe to coaching plans and programs,
allowing you to be guided and coached in your choice of sport with
the help of the apparel sensors.
- Asensei has manufactured its own brand of
compression gear, allowing a new brand to pilot the
goal for Asensei is to market; they want technical apparel
companies to approach them with questions as to how they can
implement sensors in their clothing.
Over the past five years, what are some of the biggest
challenges you faced in building Asensei? (25:45)
believes the biggest challenge most companies face is
have to ensure that you don’t raise too much money too fast, as the
market won't be ready.
a complex product like Asensei, you can’t just drop your whole idea
into the market, you have to present it piece by piece so that
people understand what they’re getting into.
addition, he says that you have to get investors on board. Although
investors pride themselves on being risk-takers, initially it’s
difficult to get people to imagine the future you have in
What mouth-watering markets are you looking into right
- Steven thinks the market they can have an
impact on first is sports coaching.
much focus is placed on rehabilitation, rather than
pre-habilitation. How do people know if they are in the shape
they’re supposed to be in for the sport they want to
refers to the industrial athlete; people whose job is to perform
tasks that require skill and coordination. The idea that their
movement can be continuously monitored and coached into the correct
movement is a huge market opportunity.
- Correct movement is vital, just like vital
signs are critical to our health and well-being.
What do you think is the biggest need within your
business right now? (35:19)
- Steven believes all entrepreneurs are
frustrated with the pace of progress. So the ultimate goal is
getting to the future faster.
wants people to be compelled to use the app; even if you’re not a
professional athlete of any kind, this app can help you train with
uses rowing as an example and adds that you don’t even need the
compression apparel, they will use data from the rowing machine and
they’ll assist you with the right posture, technique and movements.
Once you do get the apparel, you can get even more advanced
- Fitness shouldn’t become something you have to
be able to afford. He wants people to use the app so that everyone
can get the most out of their training by using their ordinary
equipment while implementing the sensors to monitor
Connect with Steven on
Visit Asensei Website