Jul 14, 2024
In this episode, host Eric Malzone sits down with Austin Cohen
and Justin Turetsky, the innovative minds behind FlexIt, to explore the
transformative trends within the fitness and wellness industry.
They recount their experiences at the recent IHRSA event,
discussing the shift from traditional fitness models to a broader
concept of interconnected health. This episode dives into the
strategic evolution of their company, highlighting the expansion
from virtual personal training to a comprehensive suite of wellness
services, including health coaching, yoga, and nutrition. They
share insights on the challenges and opportunities this transition
presents, such as SEO impacts and changes in consumer behavior, and
emphasize the importance of integrating various modalities to
support overall well-being.
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