Jun 3, 2020
In today’s episode, I have
Andrew Swansburg as my guest. We will be looking at emerging
markets, customer-centric and the challenges a young entrepreneur
faced when starting a business.
Andrew is the founder and CEO of
BrandBot, an all in one customer communication hub that is aimed at
helping you reach customers the right way.
Who do you serve, primarily? (03:37)
- Andrew says their main focus is boutique
see a lot of emerging trends right now, like HIIT, boxing, and
is still their top market and brings in a lot of
- However, he adds that a lot of their growth is
coming from newer trends.
Let’s try and define customer-centric?
- Andrew believes how you got to where you are is
an important factor.
talking about a studio’s product, to him that means the classes
they’re offering. When they started, that product was most likely
- However, with the fast opening of more studios
and fitness modalities, they are starting to see that just the
product is not enough anymore.
- BrandBot is shifting into an era where
businesses need to determine who they want their customers to be
and focus solely on that.
- Brands are using specific personalities,
something no one else is offering, to grow their businesses, rather
than relying on their product alone.
Do you step in once people know who their customer is,
or do you help them figure that out? (08:00)
- Andrew says they are there from day one, and
they can be used differently as a business grows and
- Initially, their business is used for the
transactional aspects like following up on Facebook leads and
communicating with customers via email.
feel it’s a shame that businesses continue using them for the
transactional parts only. Their more experienced customers use them
to present their brand along the journey.
- BrandBot helps the customer position themselves
as a business, helping their customers establish what their goals
are and how to accomplish them.
- Around 18 months they start seeing a transition
as people start figuring how to communicate with clients, and how
to reuse that tested and approved method.
How have you seen growth within your company?
- Andrew says they’ve seen a lot of change in the
past three months.
the first year and a half, they were focused mainly on creating an
exciting product that would attract sales.
- BrandBot has been doing a lot of digital
marketing events, which is big for them at the
group of people in the same place always adds value, and it should
be something business owners invest in.
have also started hiring outbound reps, adding to the sales
function or a strict sales process.
How is your role changing? What challenges have you
- Andrew says his first challenge was being a
college drop out in his 20’s, and the pressure that came from
having to make a success out of his idea.
approached a corporate culture specialist, and this guy walked him
through evaluating his thinking as an entrepreneur; determining
when to act on your thinking, and when to just let thoughts
foundation helped him transition from just focusing on the product,
to managing a team and his customers. He realized he had to scale
himself because he could not fulfil all the roles
whole transition, and trusting other people to handle business was
very difficult for him.
believes that trusting his team, and knowing when to rely on his
thoughts has been a growing process for him.
Connect with Andrew on
Visit BrandBot Website