May 7, 2026
Dave Appel, Chief Health & Wellness Officer at KORB Health and 35-year fitness industry veteran, joins Eric Malzone for a candid conversation on the collision of telehealth, GLP-1s, hormone replacement therapy, and the gym business model. Dave breaks down why the fitness industry can no longer afford to ignore the 80% of the population that doesn't identify as "fit," how GLP-1 medications like semaglutide are opening gym doors for people who never felt welcome in them, and what gym operators need to know right now before peptide deregulation reshapes the entire landscape. From KORB's partnerships with InShape Fitness and Fitness 19 to the future of pod-based, community-driven training environments, this episode is a masterclass in where preventative health and fitness are headed — and how smart operators can build a new revenue stream by getting ahead of it.
What You'll Learn:
- 💊 Why GLP-1s like semaglutide and Ozempic aren't the enemy of fitness — they're the gateway drug to it
- 🏋️ How gym operators can add a zero-capital-expenditure revenue stream through telehealth partnerships
- 🌊 What the incoming peptide deregulation tsunami means for fitness businesses (and why ignoring it is dangerous)
- 🤝 How InShape Fitness and Fitness 19 are integrating GLP-1 programs into their member experience
- 🧠 The psychology behind why GLP-1 patients feel unwelcome in traditional gyms — and how to fix your messaging
- 📱 Why telehealth is the future of medicine and how KORB's care-first model keeps patients retained for 8–10 months
- 🏥 The difference between a "prescribe then educate" vs. "educate then prescribe" model — and why it matters
- 👥 Dave's vision for the gym of 2030: pod training, matchmaking-style community groups, and no more "pain caves"
- 💰 How the KORB rev share model works for fitness operators and why email open rates are surging with health content
- 🎯 Why personal trainers who niche into GLP-1 coaching have a massive untapped opportunity right now
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