Nov 18, 2020
Jerred is a Strenght and
Conditioning Coach and founder of End of Three Fitness. He is a
former Physical Training Leader and Fitness Program Manager with
the U.S. Airforce Special Operations Command., and he's been
featured in WOD Talk Magazine, Sweat RX Magazine, Life Hacker, The
Huffington Post, The Art of Manliness, and more. He currently
coaches and programs for hundreds of athletes from military
operators to stay-at-home moms.
How did Jerred get to where he is now?
- Jerred did not start with the common path most
people take to become a coach.
- Jerred wanted to be a fighter pilot since he
was very young, and fitness was intertwined with that
- Starting early in highschool, Jerred always had
a passion for fitness.
- However, he also wanted to fly, and fly
spoke to his dad around the time he was to be off to
told him about how he wanted to do both fitness and flying, trying
to get some fatherly advice.
father told him he can coach or be a fitness trainer at any point
in his life, but you can’t be a fighter pilot any time in your life
because of their age limitations.
Jerred decided to be a fighter pilot and pursue his goal of fitness
later in life.
spent four years doing ROTC in college and he got accepted into a
program called Euro-NATO Joint Jet Pilot Training.
completed the program and ended up flying, 2 years later he ended
up injuring himself in an aircraft.
got a bad hernia which ended up making him need surgery and
physical therapy and after that he was not allowed to fly a high
g-force aircraft anymore.
the flying door got closed in his face, Jerred had only one other
door open and that was fitness.
started getting certifications, writing, reading, and blogging.
Pretty much anything he could do to pursue his goal of going full
- Jerred says there’s a surprising amount of
entrepreneurship involved in making fitness your
- A big
part of Fighter Pilot training is the long hours, training days
would usually go up to 16 hour days.
knowing how hard the hours were, Jerred has started working out
from home prior to leaving for his training.
had no money so he built all the equipment he needed to stay fit in
his garage with minimal capital involved.
ended up sharing these DIY fitness equipment online and that was
how he started getting traffic for his fitness
- Jerred was not passionate about building the
equipment, he was only passionate about fitness itself and so he
dove into the coaching and programming side and built up his
audience slowly but surely to get to where he is
What has the pandemic changed about the concept of a
garden gym for Jerred? (9:24)
- Jerred says garage gyms are definitely pickup
is a bit of a divide between what people were interested in when it
comes to real gyms and garage gyms.
- Jerred thinks both are good in their own ways
and even though they are different
- Jerred does not think any trainer would say “I
only cater to garage gym athletes” and this is because you can do
any fitness you would do at a facility in your garage, living room,
or wherever you want.
gyms and garage gyms have grown in popularity exponentially over
the last year because of the pandemic.
guy people are a bit more limited in terms of space for their
workouts within their living room or bedroom etc.
- Jerred has noticed that his business is now
attracting a certain type of person and then there were others that
looked interested but Jerred’s style turned out to not be what they
are looking for.
fitness has escalated immensely and they are struggling to keep up
to date with all the production they need to do, to the point that
they are skipping out on old annual traditions like matte black
Rogue can catch up with all of their resources, Jerred believes
that garage gyms are going to become a staple for the fitness
industry from here on out.
End of Three Fitness
End of Three Fitness is a
fitness and conditioning business that has one person, and that is
to make you a better human. They use their study and application of
doing as they call it: Better humanology. They focus on garage gym
athletes, the ‘other’ guy/girl, and humans around the world get
better and healthier.
Connect with Jerred:
End of Three Fitness:
Connect with Eric: