Jan 24, 2023
As CEO of Nautilus, Inc. (NYSE: NLS), Jim is leading a
turn-around and growth transformation of the #3 provider (#1 in
unit sales) of home fitness equipment and experiences under the
Bowflex, Schwinn, Nautilus and JRNY brands. He and his team have
implemented a new “North Star” digital transformation strategy
targeting new consumer segments, pivoting around connected fitness
experiences, re-invigorated omni-channel distribution, instilling
more disciplined focus and supply chain enhancements and building
talent and capabilities. Strategy expected to result in strong,
predictable growth, double digit operating margins and 20% of
revenue from recurring subscriptions by 2026. Jim has built a
world-class diverse executive team, including a new CFO, CMO, CHRO,
Chief Digital Officer, Chief Supply Chain Officer and General
Counsel. After multiple years of decline, the NLS team more than
doubled sales from $309M to $691M over the first two years. NLS
market cap grew 20x at peak. Jim and team are currently continuing
to lead NLS’ long-term transformation while balancing short-term
post-pandemic realities of deteriorating macro, retailer
over-inventorying and sales-pull forward.
Jim is a transformational leader with multiple successes in rapid growth of large-scale businesses (revenues up to $7B+) and teams across diverse industries, brands and customer-bases, including retail, B2B, industrial and consumer products. He specializes in reinvigorating growth in companies and brands that are addressing changing value propositions, customer behaviors and technologic disruptions. He has done this through customer insights, technological innovation, building winning customer experiences and world class teams and injecting digital into products, services, marketing and culture.
Prior to Nautilus, he held president roles at Ritchie Bros., a global leader in the sales of used industrial equipment, OfficeMax and Sears. Jim’s foundational digital experiences came as an executive for over a decade in Microsoft’s online businesses. He currently serves as a corporate board director at Nautilus, Inc. and on the Miami University’s Farmer School of Business BAC.
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