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Future of Fitness

Jan 24, 2023

As CEO of Nautilus, Inc. (NYSE: NLS), Jim is leading a turn-around and growth transformation of the #3 provider (#1 in unit sales) of home fitness equipment and experiences under the Bowflex, Schwinn, Nautilus and JRNY brands. He and his team have implemented a new “North Star” digital transformation strategy targeting new consumer segments, pivoting around connected fitness experiences, re-invigorated omni-channel distribution, instilling more disciplined focus and supply chain enhancements and building talent and capabilities. Strategy expected to result in strong, predictable growth, double digit operating margins and 20% of revenue from recurring subscriptions by 2026. Jim has built a world-class diverse executive team, including a new CFO, CMO, CHRO, Chief Digital Officer, Chief Supply Chain Officer and General Counsel. After multiple years of decline, the NLS team more than doubled sales from $309M to $691M over the first two years. NLS market cap grew 20x at peak. Jim and team are currently continuing to lead NLS’ long-term transformation while balancing short-term post-pandemic realities of deteriorating macro, retailer over-inventorying and sales-pull forward.

Jim is a transformational leader with multiple successes in rapid growth of large-scale businesses (revenues up to $7B+) and teams across diverse industries, brands and customer-bases, including retail, B2B, industrial and consumer products. He specializes in reinvigorating growth in companies and brands that are addressing changing value propositions, customer behaviors and technologic disruptions. He has done this through customer insights, technological innovation, building winning customer experiences and world class teams and injecting digital into products, services, marketing and culture.

Prior to Nautilus, he held president roles at Ritchie Bros., a global leader in the sales of used industrial equipment, OfficeMax and Sears. Jim’s foundational digital experiences came as an executive for over a decade in Microsoft’s online businesses. He currently serves as a corporate board director at Nautilus, Inc. and on the Miami University’s Farmer School of Business BAC.


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Connected Health and Fitness

I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...

✅ Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

✅ Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

✅ Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”

✅ Support healthy fasting. LMNT replaces electrolytes without breaking a fast

Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).


The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.

Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.

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✅ Ability to upload third party blood test results