Mar 25, 2020
Kate Jaramillo & Ken Andrukow
In this episode, I have a
conversation with Kate and Ken about what is currently happening in
the world with COVID 19 and find out from them what we can do as
entrepreneurs and leaders within our communities and
Kate is a top tier wellness
professional and a loving wife and mother to 4 beautiful children.
One of the most impactful lessons that one can learn both
personally and professionally is whatever we wish to achieve; we
can by taking massive action.
She strives to give people the
avenue to go down to living the life that they truly
Ken is an experienced business owner and mentors with a
demonstrated history of building businesses that
What is going on in your area, and how are people
responding to COVID 19 and all the measures to slow the spread
says that the people in the city are slowing and systematically
distancing themselves from each other.
officially shut down his gym the day before until further
sad part is that there are people who are contracting the virus and
passing away, so it's hard to be optimistic in times like
says that for him, the bottom line is that we’re all in the same
boat. There isn’t one person in the world who isn’t, and we must
all remain positive, this thing will eventually
- According to him takes positivity to get
through this, and everyone has to work together, do the right
thing, and stay home even though there may be financial
says she works from home, so it doesn’t have a direct impact on her
schedule, but everyone is trying to be careful and limiting their
also mentioned that her kids have joined online classes and that
even their gymnastics teacher started giving online
is focused on serving her community and helping mitigate their
fears and anxiety. It's important for people to stay
How does one step up in your local community and become
a leader in times like these? How do you become a leader in your
community and in your business? (5:07)
feels that people should see being optimistic as being
opportunistic. In tough times being are being forced to be
innovative, identify problems, and use what you can create to help
feels that there are people who are opportunistic when they are
inflating the prices of certain products.
you are out there leading people and helping others to feel better
and see the positive, an opportunity may arise, and there is
nothing opportunistic about that.
encourages people to give away their influence and create value
instead of selling.
talks about a client who decided to give away a coaching course
that would have been sold for $1000 and because the client did that
more than 2000 people signed up so far. Even though the revenue was
given up, people will come back because they saw the
How do you support local businesses in these times or
relieve the financial stress on your clients? (9:04)
says they closed the gym because they had to, and whether they
closed or not, everyone is stuck at home and can’t go to the
have to realize there is a barrier put between us, and we have to
ask ourselves how to overcome the barrier. How do we help our gym
members and hold them accountable?
gym is doing virtual classes three times a day, and one of the
classes will be recorded so that members can use it
are also doing a gear loan out to assist members and keep them
active. They were also doing a nutrition challenge for their
members and increased the level of communication with their members
by texting them regularly and calling them.
What trends do you see in the health and wellness
says that everyone is a little bit scared and feels that their
clients rather want to sit and watch the news while eating Oreos;
they are stress eating.
people in the health and wellness industry are concerned about
their clients, and they are also worried about their business
because they may have to refund their clients.
thinks that online entrepreneurs will be okay because they have
- People should be there for their clients,
empathize with them and let them know that you can understand where
they are at reminding them that this will be a great time to
practice mindfulness, mindfulness eating, and doing more face to
face meetings over Facebook live or zoom meetings. People can still
do live workouts together to foster community.
should give more access to their community.
While we can’t control any of what is happening with the
virus, what can we do? (12:36)
feels that this is the perfect time for us to innovate and be
can pour back into our business by watching the webinars are
classes that we’ve been putting together and improving
- People should see what other people’s needs are
right now and create challenges to bring people
should be the entrepreneurs we are and create what is currently
missing in the marketplace.
says that we should focus on what we can change and how we
Any final points on leadership in a crisis?
encourages people to calm down if you're feeling down, get on Zoom
or Facetime, and connect with your friends and the people you
people know that you are thinking about them.
says we should take the time and step back; this is the perfect
should catch up on sleep and spend time with kids and family and
then get back at it and see how you can serve other
Connect with Ken on
Connect with Kate on