Jun 17, 2020
In this episode, I had an
interview with Max Coleman about his journey to healing, and how it
resulted in him becoming the successful CEO of DaoCloud - a
wellness practitioner network and marketplace.
We spoke about challenges,
health issues, the problems practitioners are currently facing
regarding insurance and so much more.
Tell us about your story; your background
is the CEO of Daocloud, which is a wellness practitioner network
and marketplace. Daocloud was inspired by his own journey to
healing and was founded with his colleague who he met in
- As a
kid, he was put on a bunch of ADD drugs like Ritalin and Adderall,
which did a good job of getting him to concentrate but had a very
negative effect on him physically and mentally. To such effect that
he was battling chronic back pain at the age of 16.
started doing extensive research on health and holistic therapies.
It took about 6 years to heal his back pain, but he learned a lot
about his own health in this journey and realized that at least
half the country has a chronic disease.
way he sums it up, most chronic diseases are caused by blocks of
energy and emotions in the body, and Daocloud focuses on those
aspects to get to the root of the problem. Daocloud recognizes 51
5 years, the company has a network of 7000 practitioners in 50
states and 180 cities. The company offers a quiz and uses the
answers to recommend which practitioner you need. Their mission is
to make wellness primary care.
Are there windows into insurance money for these
practitioners, or is that still a far thought? (14:42)
- Medicare and Medicaid recently started covering
acupuncture, and chiropractors are also making way. But most
insurance companies don’t cover these therapies.
believes that there is not enough research to prove the efficacy of
these treatments, as studies aren’t being funded to scientifically
prove that they work.
the future, they will fund studies to prove efficacy so that
insurance companies will get on board.
- Insurance companies make money from monthly
instalments, and the people staying alive to pay them. So if they
can prove that these therapies provide wellness and a longer
lifespan, insurance companies will get on board.
Over the past 5 years, what are some of the challenges
you faced as the founder and leader? (16:39)
is that initially, Eric, Max’s co-founder, used to be the CEO. he
left about 2 years ago, and that’s when Max became CEO, and just
took the company by its reins.
biggest challenge he describes is loneliness. He feels like he’s in
a dark tunnel where he can’t look back, he just has to keep
is a lot of pressure in keeping 7000 practitioners, 1012 investors
and his own team of 15 people happy.
addition, all the stress and anxiety is not healthy, but he
believes he was cut out for this because his own struggles with
health are what enable him to lead the company.
Who do you look up to? (19:26)
says the first person that comes to mind is Elon Musk. Although he
is probably not taking great care of his health, Max idolizes Elon
for all that he is doing for the environment.
looks up to entrepreneurs like Reid Hoffman, who he feels is very
Calacanis is another idol for him - he believes that he is a great
investor, and has a knack for finding founders of
- Another thing he pointed out about Jason
Calacanis, is that he has no problem giving out money for the right
reasons, and thinks that founders need more people like him to
Walk me through founder market fit? (22:18)
describes founder market fit as a way of determining whether a
founder would be a good fit to solve the market
uses Jason as an example, saying that he is not too concerned with
the business, but rather with the founder; their background,
education, personality and so forth.
- Founders rarely fail because they run out of
money; they fail because they give up. That is one of the crucial
components to look at when deciding whether or not the founder is a
good fit - you need to know that they won’t give up.
Connect with Max on
Visit the Daocloud