May 10, 2022
Melanie Lauer has been CEO of Kettler since May
2020. The philosophy graduate focuses on marketing, sales and
product management.
Before taking on her responsibilities at Trisport AG, she
worked for international companies in the electronics
industry. Most recently in the role of Vice President B2B at a
well-known trading company. She from
Forbes
magazine works together with her C-level colleagues Christian
Burgener (COO) and Kristijan Varvodic (CFO) as well as her
international and decentralized
team appointed "Fitness Philosopher" worked
tirelessly to realize the vision developed. Their external
staff includes greats from the design world, such as the creative
agency forpeople (London/Amsterdam), Julian Hönig
(ex-Apple/ex-Audi/ex-Lamborghini designer) and the engineers of the
construction professionals EnergyFit (California). With them,
Trisport AG builds equipment icons of the future for your
home.
Since the restart in December 2019, Trisport AG has fully
resumed KETTLER production. KETTLER is already available again
in over 26 European countries. In the DACH region alone, you
can experience the brand live in more than 250 POS. In
addition to the B2B channels, Melanie and her team have just as
quickly established the B2C channels in large parts of Europe.
Links:
https://kettlersport.com/de-de/
Pocketsuite:
https://pocketsuite.io/register/future