Sep 6, 2023
In this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He discusses Loud Rumor's purpose, the significance of profit over revenue, and marketing strategies beyond social media ads. Mike also shares insights into price manipulation as a profit booster, overcoming price increase anxiety, and the role of continuous product improvement in marketing. Mike provides valuable insights for gym owners looking to achieve financial success and innovate in the fitness industry.