Jun 24, 2020
Adam Zeitsiff is the CEO of
Gold’s Gym. Zeitsiff has faced many challenges during the COVID,
which shaped his belief that he may not solve the virus, but he can
help to solve the problems within the fitness industry and ensure
that it remains alive and thriving.
What kind of challenges have you faced? Give me an
example of a challenge you faced over the last 60-90 days that came
up where you had to overcome in a creative way?
- Zeitsiff says that during the shutdown, they
faced the problem of supporting their team members, supporting
their members and giving through unique content that members could
consume from home.
- Focusing on restructuring that they were going
through, in order to ensure their business would be here 55 years
had to get really creative in focusing on their future and not
getting distracted and keep the focus on bettering the
schedule was built of things that Gold’s Gym had to accomplish, and
pulling that through the entire shutdown in order to create a brand
that will be here for a long time.
Gym tried their best focusing on the positives and hyped up their
creativity with how they delivered their
What is the difference between just closing down and
restructuring? What are the guidelines you have to work with? What
does that mean for the company?
differences are that people fall for it due to the fact that they
believe they have to protect themselves because they feel as if
they can no longer be a concern within the
may have a business that can - and will - survive, it is just
important to restructure, remove liabilities and clean up your
pandemic was difficult on the Fitness industry - and the food
industry - we had no way to do any sort of deliveries or get any
Gym had to solve these liabilities and had to clean up their
balance sheets with some of the clubs they
Gym restructured, removed their liabilities, and cleaned up their
balance sheets in order to pull through the pandemic and be in a
good position to expand internationally.
Beyond the hybrid model, what are you seeing now? Maybe
from a technological perspective, or an entirely new model, what do
you think is going to come out of it?
- Zeitsiff says since the last time they spoke,
they are even stronger than they were. Gold Gym has taken
tremendous strides and has quite a few things to
- Hybridization is key to creating amazing
experiences in the gym.
you are incapable of getting digital solutions that allow
individuals to work out when not in a gym, it coincides with the
- Zeitsiff believes digitizing gyms will be taken
to the next level.
will be people who will personalize the experience more than
others, and engage members.
How do you increase experience? I guess that is Gold’s
Amp. Is that the project or the answer you guys are working on to
this digital fitness solution?
- Gold’s Amp has been Gold Gyms foundation to
digital fitness since their launch in 2017.
are a lot of plans in order to develop features, functionality,
content, programming and experience.
Who are the people that may never come back to a gym?
How is Gold’s Gym trying to get in touch with these people and
communicate with them?
who do not return may not have been so committed, to begin with, or
who are not comfortable being in public spaced.
- Gold’s Gym is reaching out to people, and
informing them that they are taking necessary precautions to keep
can only control what they can control. You can only give them
proof that their health is taken into consideration, and that gyms
are a safe space to be in.
If you were going to talk to an independent health club
owner or someone who owns a couple of facilities, are there any
blind spots or anything that you think a lot of those leaders
within the health club industry are missing?
- It is
important to note that gyms are on the hot seat right now, the
industry is under the microscope. It is important to show members
you are constantly cleaning.
fitness industry should not be afraid to sell and think about what
to sell, and how to sell. It is important to realize people are
What other leaders in the industry as far as technology
are you keeping an eye on? Any companies or names that you would
like to highlight?
- Taking a look at the big guys, and how they
innovate and react quickly is the forefront of our
and foremost, the big guys need help to innovate and lead. They
need their creations integrated within
type of technology that helps with engagement within the fitness
industry is vital and is more important now than
What are some of the bigger news outlets that you are
- Zeitsiff was on CNN, NBC Nightly News, and he
enjoys the chances to represent Gold’s Gym.
With that level of exposure, how has your life changed
over the last 90 days?
- Zeitsiffs wife keeps him humble, and it has
helped him realize that they have a platform and allows him to help
- Zeitsiff has been blessed to be running these
brands, and this industry is very much needed in these difficult
times. Exercise is medicine.
So Adam, anything else you’d like the fitness industry
- Zeitsiff says that it is important for the
fitness industry to continue with what they are doing, and keep
helping people with their daily lives.
Connect with Adam on
Visit Gold’s Gym Website