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Future of Fitness

Sep 6, 2022

HALO Talks: Live at IHRSA

Pete founded Integrity Square, the leading advisor and a seed investor to the Health, Active Lifestyle & Outdoors ("HALO") industry, in April 2010. Prior to founding Integrity Square, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors Inc., since late 2003. In this capacity, he assisted in closing over $1.5 billion in transactions across multiple sectors. Prior to joining Sagent, Pete was the co-founder and Chief Financial Officer of FitnessInsite (from 2000-2003), the leading web-based salesforce management and online fitness & nutrition Application Service Provider to the health club, sports performance, corporate wellness and personal training sector. In this capacity, Pete learned frst-hand the difficulties in growing a small business (and writing personal checks to cover payroll!).

Earlier in his career, Pete was a Senior Associate at Brockway Moran & Partners (1999-2000), a $900 million private equity firm based in Florida and prior owner of Golds Gym, Inc.; an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. Pete is also a frequent guest lecturer at Fordham University on entrepreneurial finance. Board, Xtend Barre Holdings. Current Host and Founder of the HALOtalks Podcast Network.

Co-founder of IRON PLANET in 1999, sold for $758 million to Ritchie Bros. in 2017.