Nov 11, 2020
Joe Sanok is the founder of
Practice of the Practice Podcast the #1 podcast for
He is also a keynote and TEDx
speaker as well as a business consultant and writer. He has been
featured on Huffington Post, Forbes, GOOD Magazine, Reader’s
Digest, entrepreneur on Fire, and Yahoo News.
He has published 5 books and has
been named the Therapist Resource’s top podcast, consultant, and
How did Joe get to where he is now? (0:44)
- Joe was trained
as a traditional therapist. After getting his Masters in counseling
and psychology he first worked at non-profits and community mental
tried out counseling private practice as a contractor to help pay
off his student debt and found that he liked it.
started his own practice when he moved back to Northern Michigan
and saw it as his ‘side-gig’ until one of his interns mentioned
that they would love to work at his practice.
was hired at the community college in Traverse City and it was
during that time he started listening to more and more
- Listening to people like Pat Flynn and Lee
Dumas inspired him and he ended up starting his own podcast in 2012
called Practice of the Practice.
2014 he was reevaluating his job at the community college and
decided to quit and rather do his counseling and podcast full
his podcast really gained momentum, Joe sold his practice and is
now completely location independent, they live in a camper house
and travel the nation while podcasting on the
How did Joe’s podcast start out? (5:57)
- Joe did not have a clear plan when he
started his podcast.
new podcasters ask Joe for tips on starting their podcasts, he will
tell them that having a clear place and clear arc for your p[odcast
first few episodes were really just him reading a book and then
telling his audience what he learned from it.
also gave his audience thoughts on how to apply what he learned
from the book to private practice.
- Sometimes he would reach out to someone to be a
guest on his podcast but mostly he said it was him just trying out
different things with zero plan, trying to see what
- Listening back on his first episodes now, he
admits they are pretty terrible but he learned by
Who does Joe primarily work with? (20:51)
says about 80% of their audience are counselors, therapists,
psychologists and coaches are increasing in number every day
- A lot
of their audience wants to do better at digital
- Membership communities, eCourses, and some
fitness people are also appearing and working with Joe
gives special mention to Melissa from the Bom Bom podcast. She is a
fitness instructor but she tackles the topic of the mom mindset
where many women put everyone else’s needs, wants, and health
before their own.
tries to teach women that if you care about your own wants, needs,
and health then you will be a better mom and person
What’s been one of the biggest challenges for Joe as a
business owner and entrepreneur? (22:29)
- Thinking back to 2012 when he started Practice
of the Practice that year was very difficult for
daughter was born in 2011 and it became clear soon after that she
had some serious heart conditions.
- During the first year of her life, they didn’t
sleep more than an hour at a time, having to constantly check up on
her, feed her and change her diapers because her medication was to
stop fluid from building up around her heart so she was going to
the bathroom every hour and a half or so.
struggled to get her enough calories and her growth rate was
stinted. She was in an out of the hospital the first year of her
life and eventually she had open-heart surgery.
weeks after his daughter’s surgery, Joe was diagnosed with Thyroid
cancer. His wife had a miscarriage, his grandmother passed away and
his best friend’s wife got breast cancer sometime in the months of
Joe going through his own treatments.
- Despite how difficult the year was, it acted as
a clarifier for Joe and made him realize that he did not want to
sit in a community college doing counseling for the rest of his
The Practice of the Practice Podcast
Practice of the Practice
covers everything it takes to make
your service-based private practice successful. Learn amazing ways
to grow your referral count, save tons of money, and have a lot of
fun in the process.
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