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Future of Fitness

May 25, 2021

Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system.

Rick’s business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia area. In 2010, as a result of his success, Rick started Alloy, a personal training business platform. As a result of Alloy’s combination of customized client programs, business systems, and technology tools, some of the leading health club and gym brands adopted the Alloy model and it rapidly grew to serve over 1,000 licensed fitness facilities worldwide. With years of experience deploying the Alloy systems under their belt Mayo and his team took the next logical step by launching the Alloy Personal Training franchise in 2019 to deliver a turnkey franchise opportunity encompassing the entire personal training business model from build-out design, through equipment, business systems, technology platforms. marketing, and more.

By providing with the right tools and knowledge, Rick Mayo and the Alloy Team have helped countless people unleash their potential, paving the way towards both personal and professional success.