Jul 29, 2020
Sumit Seth comes from a very
humble background and worked in the hospital healthcare space, and
did work for Henry Ford's Hospitals, UnitedHealth Group, and did
his Masters degree in hospital healthcare administration. A few
years later he realized fitness is true healthcare. A trainer Seth
had - Jake Freeman - changed his life, and made him want to change
and impact the lives of others, and feels blessed through this. So,
he started working towards establishing Naamly.
Do you see the fitness industry coming more aligned with
- and even becoming - the health and wellness industry? How do you
see what is currently happening with Covid-19 and the pandemic and
this huge rush towards health? How do you see the industry rising
believes that Covid-19 has accelerated a lot of things, and acts as
a catalyst for what is almost an eventuality.
are some trends in play when it comes to an ageing population and
the rise of obesity and chronic disease, which are things we
already knew about and were already becoming mainstream
is a “health is wealth” mentality, and people have realized that as
you live longer, the quality of life matters and the quality of
life can only be reached when you have mental and physical
- Covid-19 is helping individuals realize the
importance of health. Seth speculates that there will be a rise in
people going to the gyms and a move within the digital space of
fitness and health.
believes there will be a merge between fitness and
How did your company start? How did you come up with the
had a background both in healthcare and running a staffing firm,
however, it was all about the people for him, the people make the
wanted to create something where they could recognise and celebrate
people, initially causing them to target both yoga fitness and
massage, but soon decided on the fitness space.
and his partner Jake decided to contribute here, and they started
to focus on the trainer, which morphed into focusing on the gym
owner - because it is also about celebrating
decided to dedicate their foreseeable future to focus on
celebrating entrepreneurs and helping them succeed, which in turn
creates healthier communities.
What are the benefits of Naamly? You serve gym owners,
- Naamly serves gym owners and helps train gyms
in engaging their members, empowering their staff, and whatever
success means to them - whether it is leading a fulfilling life, or
making more money - that is our model.
What does the service entail? How does it
- Naamly focuses on three broad value
propositions; engage members, staff empowerment, and centralized
- Engaging members lead to better connectivity,
which in turn leads to members trusting you and
empowerment leads to staff wanting to take action and puts their
hearts in the right place.
- Centralized communication tools help the gym
owner in building connections and deeper relationships with their
members. Naamly brings email, phone and text under one shared
inbox, so trainers or staff members can see what goes
How many people is Naamly serving? What is the
trajectory of the business looking like?
- Naamly is going very well, despite all the
self-limiting beliefs Seth had in the past that he had to work
says that Naamly has made its fair share of mistakes, but they
learned from them, and have been very fortunate in getting things
- Naamly serves thousands of members now, and
consider themselves very fortunate to be seen as a worthwhile
What has been one of the biggest personal challenges you
have had working in Naamly?
says one of the biggest challenges for him was work/life balance,
as an entrepreneur, you work very hard for something and you see it
manifest, you want to continue tending to it.
last company Seth worked at, the factor that drove him away was
when his child did not understand why he was there and not working,
this caused him to leave that job in search of
admits that the lines of balance are blurred when one works from
home, and you are enjoying your work more.
What are some of the biggest takeaways for you from
working with Ken?
taught Seth to take time for himself, and in doing so the world
won’t crash and burn, and work will still be there when he gets
also taught Seth how to go outside of his comfort zone and embrace
new and fresh ideas, which led Seth to a lot of personal
If you get started at 4 a.m, what time does your day
finishes his day at around 10-11 p.m at night.
What is the biggest challenge you are facing within your
business right now?
- Externally the biggest problem Seth faces is
about wanting to help more gym owners and make an impact on their
- Naamely is also facing scalability challenges
and morphing their own processes because they are getting new
personas in and they all have nuanced needs.
- Basically their core problems are how to scale
internally, and how to continue spreading the
Sumit Seth: firstname.lastname@example.org