Jul 1, 2020
Hewitt Tomlin is one of the
Partners of TeamBuildr, a company that specializes in simplifying
the program building and training regimes for coaches. He started
his business in college with his roommates, and it was not an
overnight success. They came across a problem that strength coaches
had, and this was the fact that they were using Excel to train
hundreds of athletes across the country, which was time-consuming
for coaches. They eventually built a platform which made this
process easier through their platform.
Tell us about your product and what makes TeamBuildr
the beginning, Tomlin thought that the key to his business would be
to build an app that focuses on building good experiences for
they came to the realization that it is better to target their app
to coaches who actually sit down and write these training programs,
trying to ensure that coaches could save a couple of hours on
writing training programs.
- Tomlin placed an emphasis on building a
platform that would make manual technical processes
- TeamBuildr will strive to always be a platform
that is up to date and continuously improving their
What are your thoughts on the current status of things?
How did the pandemic affect your business?
current pandemic has accelerated business in a few sectors and
remote training tools such as ours, it is beneficial for tools that
facilitate some sort of remote transaction.
means that your competition will increase.
are solving a piece of the equation by being a remote tool, but
there are several aspects that are involved. Tomlin likes to use
the example that the highest quality platform may not always be the
best selling, it is all in how it is marketed.
your marketing is not formatted for today's situation, you cannot
acquire customers remotely.
- Tomlins business is not just about talking
about their platform, but it's about helping coaches holistically
with their pain points.
What are some features that you find more relevant now
than maybe six months ago that you are focusing
social media platform is important.
have been working on a Team Feed which allows you to share your
videos and images. This is important for coaches, they want to be
notified of uploads.
How do you see yourself fitting into the market? What
makes TeamBuildr different?
- TeamBuildr has decided to stay true toward what
they call the Strength and Conditioning
means that the programs that you are writing and the feedback that
is given has to do with strength training.
cater towards the market interested in the principle of progressive
How big are the Strength and Conditioning professional
market? How does TeamBuildr estimate?
market can very easily be estimated as it relates to Team Space,
which includes high schools, colleges, professional teams,
recreational teams, and so on - which is a market that is growing
- Strength and Conditioning have been growing in
High Schools spaces due to the job stability it
- CrossFit also affected the way Strength and
Conditioning were seen, and it popularized it
has been a big part of TeamBuildrs business, and it is getting
What has been one of your biggest challenges as an
it came to building their business, Tomlin said they were unaware
that they were building a software as a service.
- A lot
of the advice given to Tomlin was not as relevant as it would have
been if a business was being built 20 years ago, which meant that
they had to seek direction on their own.
- Tomlin and his partner discovered that they
could be self-sufficient and could make progress for their
business, and Tomlin did not understand the concept of taking money
to see if it would win or lose within a couple of
Have you taken on investors? Are you still
- Tomlin says they never took on any investors,
and never took out a loan.
resorted to selling subscriptions and sold about 10 the first year.
Tomlin and his partner were working full-time jobs and would
reinvest into the business until the company
have been bootstrap the whole time.
What year did you officially found the
- Tomlin says they made their first sale in 2012,
with a division 3 school in Lynchburg, Virginia.
- Tomlin spent his time cold calling coaches and
using staff directories to try and get clients.
What are some gems you got from the cold calling
- Tomlin explains that when he was cold calling,
he knew that this industry required time and trust was a big
Strength and Conditioning community is very tightly knit and he
knew it would take time for it to snowball.
calling is worth it for anyone evaluating when they start on a
sales development enterprise.
What is your goal with this company? Do you have an exit
strategy? What would you consider to be a
- Tomlin says that they are pretty transparent
about how they look at long term goals for a
enjoys what he does and loves his customers, and says that he would
not do anything that puts his business at risk.
want to build a company that is attractive to people who are
interested in buying the Country Club, so to
customers want to be involved, they would have to invest into the
company, and they will inform them of future developments and
are taking the course that is a balanced approach, which is
reinvesting in the company while making it a balanced
Explain your thoughts on the decentralization of the
fitness industry, where do they come from?
- Tomlin explains that when he talks about
decentralization, what he envisions is these really high-quality
trainers who go out and learn how to market and acquire
supports small businesses and thinks a coach building up a business
and 50 clients giving them very personal high touch training
programs in nutrition advice, life and stress management coaching
is a good model.
- Tomlin thinks the only thing holding people
back from doing this is the marketing and the concept of acquiring
When we look at the current state of your business at
Team Builder, what is the biggest need that you guys have right
now? What is your biggest challenge?
- Similar to other Tech companies, finding good
engineers and developers are important, TeamBuildr is considered a
- TeamBuildr is all about bringing a good product
that is sustainable and scalable, and that requires talented and
- TeamBuildr exists to ensure that employees are
taken care of as well as customers, and then the economics are to
be worried about.
Is your whole team located in DC? Do you have a remote
team? How big is your team?
- TeamBuildr has 7 employees that are in office,
but they are currently working remotely due to the
reason behind this was the desire to found a culture for the
company, this means they want to bring in people face to face and
have decided to be an in-person company.
What are some new products that Team Builder is putting
- TeamBuildrs first and foremost product is built
for a coach to write their own training programs.
- TeamBuildr also offers resources in the
form of templates and training templates.
company got started on writing new templates for competitive
athletes, speed, power and agility which would allow coaches to
quickly be able to incorporate these into their
- TeamBuildr built three to four at home
templates that coaches could have access to and use within training
their team, that it was of high quality and
Facebook: Hewitt Tomlin
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