Oct 21, 2020
Shane is the founder of Dark
Horse Rowing, the leading educator of indoor rowing education and
career training for fitness professionals and
Shane has a BA in Business
Administration, a certified CrossFit Kettlebell Certificate, a
CrossFit rowing certificate and is CrossFit Level 1 Certified,
Concept 2 Master instructor, and a certified ACE Group Fitness
How did Shane get to be where he is now in the business
that he created? (3:26)
was never the best student or athlete in high
he loved sports too much to give it up and eventually his grades
and sporting abilities approved.
Shane started University he overslept for baseball tryouts and
ended up trying rowing and fell in love with it
to championships during his university years, Shane ended up being
introduced to CrossFit through Stefan Rochet.
from there, Shane’s rowing team was using CrossFit as strength
training for their rowing.
- Coming out of University, Shane was too light
to be a heavyweight rower and too heavy to be a lightweight rower
so he was stuck in purgatory so to speak for a
- Jumping over to CrossFit, Shane says he luckily
fell into the lap of Invictus a decently competitive
- Competing in CrossFit and simultaneously
coaching rowing made Shane realize that there was a desperate need
for people to learn how to use the rowing
led him to teach several CrossFit Rowing seminars over several
years and through that and enough exposure he ended up creating
Dark Horse Rowing.
The Business of Rowing (8:15)
has truthful not been a lot of research done on the rowing
- British rowing did some market research three
or four years ago which was more to show what their future goals
looking at the number of machines sold, it’s about 4 million and
that’s just Shane’s guess.
machines last forever, Shane calling them lifetime
then there’s the water rower and hydro which are new players to the
game and all of the inexpensive amazon rowing machines, Shane
estimates that they’re actually sitting at close to the ten
that was talking pre-COVID, which has essentially now cause the
purchases in rowing machines to spike.
the rowing industry is growing in popularity
Is rowing a standalone fitness offering? Can people
completely devote themselves to rowing alone and stay healthy and
fit for the majority of your life? (17:18)
says rowing is such a diverse exercise.
- It is
low impact and risk-averse. Meaning there is little risk of
anything negative happening to you.
can train your strength, your conditioning, your lactic threshold,
and even your coordination.
- Is it
the one thing you should choose? That depends because the thing you
choose to stay healthy and fit is ultimately the thing that you
will love doing every day for the rest of your
says yes it can keep you healthy and fit for however long you
pursue it, but so many other things could also do that for
find what works for you.
What does Shane envision gyms are going to be like in 2
gym that physically exists is going to realize that an online
feature will become a wholly integrated part of their
is because too many people at this point have tasted what home
fitness can be.
people however will still enjoy that experience of going to the gym
and engaging with people.
therefore, physical gyms will still exist but will start to rapidly
integrate online and digital training into their business
Dark Horse Rowing
Dark Horse Rowing was the pursuit of Shane Farmer’s passion for
fitness and rowing. They strive to create the best possible
experience for athletes so they can continue to provide support for
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