Mar 11, 2020
Ryan McKenzie is a Fitness
Business Consultant from Orlando, Florida, where he has worked with
some of the best trainers, gyms, and corporations in the world. He
is also an author, speaker, and industry leader. Ryan is a
certified personal trainer (NASM-CPT; PES; FMS 1 & 2; TRX; Parisi;
TFW; RMT; MBF) and owns Training with Ryan.
Ryan, give us a backstory on who you are and how you got
to where you are now? (1.13)
was born in Orlando, Florida, and started in the fitness industry
as a personal trainer right out of college.
started working at a gym in Orlando RDV Sportsplex Athletic Club.
He says it is the best gym that he has ever been to in his life and
that he learned a lot from them.
How did you make a transition from personal training
into where you are now? How did that whole thing go?
says he slowly got better at what he was doing and start to get
realized at that point that he was just doing a sales job, and that
was not what he wanted. He preferred to work out with people and
have fun with people.
grew his one on one training to the point where he realized that he
needed to start group training to be able to spend time with his
family, so he spoke to his manager, and they initiated group
training with groups of up to 8 people.
How do you define small group training?
- Ryan's sweet spot for small groups is 3 to 8,
although he could probably make it work with 10. Less than three is
a private group.
and Eric discuss the disadvantages for the client who does one on
one training as opposed to small group training.
noticed that other trainers were having the same problem as he was
with one one one sessions being canceled and realized that if you
put them in a group, there's a different level of accountability.
It is now between peers rather than financial.
Where do you think most trainers go wrong in selling
small group training? (16.10)
trainers lead with the benefits of the value of small business
training, this being a lower price, which is not necessarily the
best thing that they can offer.
notes that where most trainers go wrong with training is that they
position their small group training as the cheapest option as
opposed to the best choice, and an additional bonus is that it is
- Training at a good gym with a higher price per
small group session is an investment most people are willing to
How big do you think small group training is going to be
in the next ten years as health clubs and boutique gyms grow?
talks about the fact that large groups and media groups are on the
downturn and that small groups will be resurgent from the social
point of view. People are saturated with technology and want to go
back to small groups or one on one.
and Ryan then discuss the social aspect of small
Where do people find you and where they go to get your
courses and your book? (41.20)
- Ihatesellingbook.com is the landing page to
pick up my book for free.
my courses are on trainingwithryan.thinkific.com.
other website is trainingwithryan.com.
Ryan's Book Recommendations:
Connect with Ryan Linkedin
Check out Training with Ryan Website
Check out Ryan's Courses Website