Oct 28, 2020
Joel is a best-selling author
and one of the world’s foremost authorities on strength,
conditioning, and energy programs. His strategies have been used by
thousands of elite performers and top athletes worldwide, including
the Navy, SEALS, UFC Champions, and dozens of teams from the NFL,
NBA, MLS, NCAA, and more.
What’s been different for Joel these last 2 years?
- Joel’s personal goal has always been to help as
many people as he could on the conditioning side of
says this goal has grown quite a lot in the last two
when COVID hit Joel thought that it was going to be a very hard
period for his business.
- However, things actually picked up
significantly for online education as more and more people were
looking for certification.
- People have realized the industry is changing
and that remote training is going to become a large part of
training in the coming years.
- People will have to apply themselves more than
ever and try and learn as many new skills as
How does Joel’s certification equip coaches to kind of
deal with the new world with remote coaching and things like that?
was receiving a lot of emails at the start of COVID lockdowns from
people who couldn’t access their gyms and wanted to stay in
- Sending out a mass email asking if anyone would
be interested in a free 30-day conditioning training video, he
received a massive response.
- Keeping a limit of 300 people to ensure quality
support for everyone involved, they sold out spots in two
- Conditioning training is a good skill for
online coaching because you do not need a whole lot of equipment
like if you’re doing something like strength
received many positive reviews from people saying that they have
managed to stay fit and healthy thanks to his conditioning
What has surprised Joel within his specific niche?
was surprised that so many people use conditioning for the goals
they are working towards.
more people you encounter the more you learn about niche sports
that are often overlooked that other people might take super
- Seeing his training being implemented in these
sports surprised but pleased Joel.
How is the fitness industry going to be different?
believes all of the new technology is going to help people make
better decisions, have better habits, and a better idea of how to
improve their fitness.
believes we are going towards better personalization through
technology and more of a holistic approach to health and
reason fitness use to break down for so many people was that there
was little personalization within the programs.
people were doing the same program and now with remote training,
it’s easier to work out individual programs for people as they can
enter their nutrition, medical histories, and physical disabilities
for the coaches to see.
Morpheus is the first fitness technology guaranteed to
accelerate your recovery and make you more fit, It helps you shift
your body into the recovery zone and accelerate your results when
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