May 20, 2020
In today’s episode, I have Kate
Jaramillo and Ken Andrukow as guests. We will touch topics such as
changes that are taking place in the world and the fitness
industry, and what people need to be doing in these trying
Kate is a wellness mentor and
ketogenic lifestyle expert. Her goal is to help women thrive and
become the best version of themselves.
Ken is the owner and founder of
Reebok CrossFit in Ramsay, Canada. Ken is aimed at helping members
become open-minded and willing to take action.
Let’s get right into it, what do you guys see out there?
says he believes that times like these are when greatness rises. He
says the health industry will make a dramatic change in regards to
vaccines and the trials that accompany these
thinks that the time spent on trials for vaccines and cures will be
shortened because people don’t want to be in this position
adds that she thinks this is an exciting time; she says business
owners will realize how much money they can save on rent and hiring
offices. People will see what a big percentage of their work can be
done from home.
adds that all these open spaces that were used for offices and
businesses can be converted to apartments, churches or grocery
general expenses will be much less. People are spending less money
on things like gas and dry cleaning when they work from
One of the important questions business owners should
ask themselves right now, is do I want my business to survive this?
says she was inspired by advice saying that this is the pause we
- A lot
of business owners are unhappy with where they are with their
business; four or five years down the line they don’t remember why
they started the business in the first place.
says that if you’ve wanted to stop what you’re doing because you
don’t love it anymore, now is the time to do it.
adds that if a business has been shut down for three months, it
will be even harder than before to get it back on track. No one
will blame you for shutting down.
If you’re in an industry that’s ripe for disruption, now
is the time for innovation (09:28)
says there hasn’t been much change in the fitness industry in 30
years in terms of what people want and need from the
- Technology has played its part in the last 5
years, but mostly in data recording.
- Regarding the interaction between fitness
professionals and clients, there’s a major innovation on its
you’re in the industry, you have to think about your clients; what
they wanted before the coronavirus struck, and what their needs
will be after it's over.
What are you guys seeing in the wellness industry?
says that people are in a panic, and giving things away for
have also noticed a rise in fake work-from-home business
opportunities. These ads are posted on Facebook, and people are
even getting personal messages about these insincere
- A lot
of people are also stepping up as leaders and offering their
important to check in with your clients, even if it's just for
support. She sent out an email to numerous clients, just asking if
they need anything, and what can she do to
put together a resource guide with fitness and nutritional
information so that clients can keep up their routine. They aren’t
doing it as a lead magnet, but rather to make sure clients feel
calm, loved and supported in these times.
Looking at it from a societal standpoint, what is the
one change you’d like to see in societies and communities after
this pandemic (19:30)
says she wants people to make more time for each other.
wants people to go the extra mile for one another; not to take a
hug or a handshake for granted.
says he doesn’t want people going back to normal when all this is
over; he wants us to learn from it.
hopes that we become closer, as a society and a
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