Apr 8, 2020
In today’s episode, Tony
Gentilcore and I discuss our current global situation regarding
COVID-19; what it means for the fitness world, and how to cope at
Tony is the co-founder of
Cressey Performance in Hudson, Massachusetts, and the author of a
popular blog called Because Heavy Things Won’t Lift
Do you see people marketing the fact that people are
making more money during this time? 03:16
says the one thing he has noticed is that people are still selling
products during this time. He adds that he sees no issue with it,
as he does the same.
- Fitness professionals recognize the fact that
they have a lot of free time, and offer others in the industry a
way to improve their skills and crafts.
says they just released their shoulder and hip blueprint because he
feels it is a good resource to have during this time. They even
lowered the price, and they are offering a payment
also says that there are individuals who are taking a nefarious
approach to their marketing and taking advantage of the situation,
which is unfortunate.
How do you feel about individuals selling their services
at this time? 06:17
you have something valuable to offer, you shouldn’t feel bad about
selling your services.
explains that he shut down his studio, so he’s not training anyone
in person, but he is offering virtual training classes. He says he
is charging his normal rate for these classes because he is still a
certified, knowledgeable coach.
says in these times of uncertainty, people are feeling obligated to
lower their prices because they aren’t offering their services in
person, which he feels is a normal reaction, but most loyal
customers will be satisfied with paying the full
adds that we are in a time where people understand that we need to
support each other, and he sees a lot of good things happening in
What do you think are the qualities of leadership?
explains that being on lockdown will take its toll on mental
health, and we should look out for each other.
says there is a big opportunity for fitness professionals to become
a major role in their clients’ lives.
can engage with your clients by doing Zoom calls, running groups or
even just call your clients, and that will go a long
adds that people are going to need help with their weight
management and mobility during the lockdown, but the most important
thing is that they just need someone to talk to.
says there is more to being a coach than just training; during this
lockdown, Tony has put in a lot of effort to support his clients,
both emotionally and with their fitness levels.
What is going to be different about the fitness industry
once this pandemic has run its course? 13:59
says he thinks a lot of people will realize that they have created
an efficient setup for themselves, and they won’t see the point in
spending a lot of money on a gym membership
adds that he thinks there will be a delay in the time it takes
people to get back to the gym once this is over.
- However, for the people who have made fitness a
part of their lives, going back to the gym will probably be the
first thing they take control of when this pandemic has
says he is very concerned about small business owners and what this
lockdown will mean for their business. He thinks a lot of people
will have to close their businesses and lose all their hard
Are there any tips you have for people to get through
says it’s important to reach out to friends and
says people want to feel like they are in people’s thoughts and
that they have a support system.
adds that you need to stay authentic and be yourself. It’s okay to
be in touch with your emotions; it’s okay to show vulnerability and
its okay to cry.
says that he finds solace in the fact that everyone is in the same
- Everyone is dealing with this crisis. We all
experience it differently, and it causes more problems for some
people than others, but no one is alone in this. It doesn’t just
affect one group or class of people.
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