Future of Fitness

Marco Benitez - The Wearable Data Problem: How Rook is Creating a Universal Language for Health Tech

May 15, 2025

In this episode, host Eric sits down with Marco Benitez, CEO and founder of ROOK, to explore how digital health data is reshaping the fitness and healthcare landscapes. They discuss how wearable technology drives innovation in health monitoring, especially during the pandemic's impact on the industry. Marco shares...

Tom Dowd - From Revamp to Rebrand: The F45 Renaissance

May 10, 2025

In this conversation, Tom Dowd discusses the significant progress made at F45 over the past year and a half, highlighting leadership changes, franchisee engagement, and the challenges faced, including accounting issues. He emphasizes the importance of innovation and strategic focus in the fitness industry,...

Sam O'Keefe - Unlocking the $150 Billion HSA/FSA Opportunity

May 5, 2025

In this conversation, Eric Malzone and Sam O'Keefe discuss the intersection of fitness, health, and financial opportunities through HSAs and FSAs. Sam shares his unique background and how it led him to identify a significant business opportunity in connecting health and fitness with financial wellness. They explore the...

Darren MacDonald - The Future of Tonal

Apr 30, 2025

In this episode, Darren MacDonald, the CEO of Tonal, sits down to discuss the state of the connected health and fitness industry at the Connected Health and Fitness event in Los Angeles. They reflect on the event's interesting discussions, including the speaker sessions on GLP-1s. Darren shares his thoughts on...

Dana Milkie - Smart Strength and AI: EGYM's North American Strategy

Apr 25, 2025

In this conversation, Eric Malzone and Dana Milkie discuss the evolution of the fitness industry, focusing on eGym's innovative technology and the role of Wellpass in connecting companies with fitness facilities. Dana shares his journey into the fitness world, the importance of AI in personalizing workouts, and how...