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Future of Fitness

Sep 30, 2023

In this podcast episode, Garrett Marshall discusses the rapidly evolving landscape of digital fitness and its impact on the fitness industry. He shares insights into the challenges faced by fitness operators in terms of unit-level economics and explores opportunities for integrating digital fitness into business models. Garrett also unveils an exciting partnership with Meta (formerly Facebook) to launch Xponential+ VR, a cutting-edge augmented reality fitness experience. This innovation leverages Meta's Quest 3 device, offering mixed reality capabilities and enhanced depth perception, with the goal of making VR fitness more accessible and engaging for a broader audience. Additionally, Garrett delves into the role of artificial intelligence in precision fitness and its potential to provide personalized guidance and recommendations. He emphasizes the transformative power of technology in enhancing fitness experiences and addresses the evolving landscape of the fitness industry.