Mar 26, 2026
In this episode of The Future of Fitness, host Eric Malzone sits down with Sarah Luna, CEO of Pilates Addiction, to explore the brand’s rapid rise and what she calls “Pilates 3.0.” With a background as a professional dancer, certified Pilates instructor, and franchise owner, Sarah brings a unique blend of hands-on experience and business acumen to the forefront. She breaks down how Pilates Addiction combines the best of traditional studio Pilates and modern high-intensity reformer workouts into a 50-minute, full-body experience designed for maximum efficiency. From the patented gold “Oram” machine to a member-centric business model built for franchisee success, Sarah shares insights on scaling the brand to 200 locations in 2026, the importance of multi-unit operators, and what it takes to win in today’s boutique fitness landscape.
Key Takeaways
🧘♀️ Pilates 3.0 Explained – A hybrid
approach blending traditional Pilates principles with
high-intensity, full-body efficiency using a patented machine that
combines four apparatuses into one.
🏢 Franchise Growth – Over 240 licenses
sold with plans to open 200 locations in 2026, targeting multi-unit
operators with strong business backgrounds.
💰 Lean & Profitable Model – Studios
require just 1,500–1,700 sq. ft. and break even with a few hundred
members, making it an accessible investment for qualified
franchisees.
🎓 Educator Academy – A proprietary 30-
to 45-day certification program that trains new instructors,
ensuring a steady pipeline of talent for scaling locations.
🎯 Target Demographic – Primarily women
aged 25–45, with growing interest from men and an intentional
studio design (gold machines, dark lighting) to broaden appeal.
📈 CEO Strategy for Scale – Focus on
hiring leaders with scaled experience, using technology for
real-time financial planning, and helping franchisees fund multiple
units from the start.
🌍 International Ambitions – Aiming for 1,000
locations by 2030 with expansion into Canada, Asia-Pacific, and
other global markets.
OUR SPONSORS:
🔗 Perfect Gym: https://www.perfectgym.com/en
🔗 eGym: https://egym.com/int