Apr 15, 2020
In today’s episode, I have Adam
Zeitsiff as a guest, discussing the health and fitness industry and
what COVID-19 holds for the future of fitness.
Adam Zeitsiff is the president
and CEO of Gold’s Gym, which is an American chain of fitness
Who is your strongest demo? (02:20)
says a decade ago they were still famous for helping people get
stronger in bodybuilding, which is what put them on the map. So if
asked this question then, bodybuilding would have been their
- Today, however, their demo is split from a male
and female standpoint.
22 to 44 age group is big at the moment, again, evenly split
between male and female.
- A big
part of their market is still helping people get stronger, and
their bodybuilding heritage is still a proud part of the
As a leader and CEO, how is your role changing right
says they closed the gym on March 16th, and although it was a very
difficult decision, it was the right choice in their efforts to
has since been acting out the role of chief psychologist and
reaches out to his whole team regularly to make sure that everyone
is in the right frame of mind.
company has an amazing franchise support organization, which is
also reaching out all the time.
has to keep himself in check every day as well, realizing that this
is something no one has experienced before, and it’s hard for
everyone. But this too shall pass.
Have you seen any creative problem solving out there?
says one thing he has noticed from their own business is how they
came together as a global franchise community to help drive online
content and fitness.
have Gold’s amp fitness and exercise app, which offers audio
coaching, video coaching, and music.
- They’ve made the app available for free until
the end of May so that anyone can use it. This is their way of
supporting members and nonmembers.
made contact with all franchises around the globe to create
video-on-demand content, and within a few days, they launched their
content. They came together as a fitness community, which was
something that didn’t exist beforehand.
- A lot
of their local franchises have made their premises available to
necessary workers like firefighters who are working around the
clock. This way, these necessary workers can take showers and clean
up because they can’t go home.
When the dust settles, what do you think the fitness
industry is going to look like? (11:16)
says when the gyms reopen, he doesn’t know what “normal” will be?
Things will probably never go back to what they were, but they can
try and create some semblance of it.
- People are going to return gradually and then
there will be the “gym rats” who will be the first people there
when the doors open, but this will probably be the
will take a while for people to get comfortable again because,
besides the quick trip to the store, people will not have been in a
public setting in a long time.
virus has accelerated the demand for digital fitness; it has been
part of the industry for a while, but people are becoming aware of
it now more than ever.
What is the one thing fitness professionals and gym
owners should not be doing right now? (15:22)
says this is the time where your brand and your legacy can be
defined or redefined.
- Regulations are in place for a reason; don't
meet your clients and help them work out at the back with the
lights off. He says it sounds silly, but he has heard of people
put sales over the health and safety of members. No one is
receiving revenue at the moment, so everyone is struggling, but
remember that safety comes first.
lose contact with family, friends or members. Reach out, don't stay
idle in that regard.
Connect with Adam on
Visit the Gold’s Gym