Nov 25, 2020
Philipp Roesch-Schlanderer is
CEO/Co-Founder at eGym GmbH. Prior, he studied Business and
Technology Management at Columbia University in New York. With eGym
Philipp Roesch-Schlanderer has taken fitness training into the
digital age. Before his keynote at the ISPO Digitize Summit, he
talks about the digital transformation of the sports industry and
his company as a positive example.
How did Philipp get to be the founder of eGym?
- Philipp was born and raised in Germany before
moving to the U.S for University.
attended Columbia Business School in New York
he started there, his friends told him he needed to wear his
Columbia T-shirt every day and at least two times a week take the
shirt to a gym.
was the first in Philipp’s life that he ever went to a gym and he
did not understand the product.
would press the quick-start button on cardio machines and it would
just go, not according to his own goal or body.
- Whenever he left the gym, Philipp was never
sure whether he was successful or not because there was a lack of
- During that time, and speaking to his friends
and other people who go to the gym, a lot of them had the fact that
they weren’t very successful in common.
also said the experience does not feel great and most of them said
that they’ve been in and out of gym memberships because of New Year
many people understand that they have to go to the gym but the
product just doesn’t work for them.
- Philipp believes that with technology he can
fix a lot of that and he believes technology will also help make
the fitness industry much larger than it is.
is why he started eGym.
Where does Philipp see the greatest potential for
technology within the fitness space? (4:09)
Philipp thinks about the gym, he sees it more as access to
sign up for your membership and you have access to all the machines
and weights etc.
80% of people go to the gym with a training goal in
- Philipp compares access to tools vs access to
example, imagine a restaurant where you cannot order a salami pizza
already made, but you have access to all of the tools or
‘ingredients’ to make your salami pizza.
is how gyms are providing service, if you have a training goal, you
still only get access to the tools.
gyms, you need to find your way on your own.
so Philipp believes through technology, gyms can turn from access
to tools, to access to solution providers.
- Philipp imagines a gym where every piece of
equipment knows you, knows your training goal, and your current
state of training.
piece of equipment would set itself up for you automatically and
guide you through an ideal, perfect workout for
you leave the gym you also see the data that is meaningful and
makes sense to you.
makes you understand the progress you have made while
of people do not just want the solutions and what they need is a
hear a lot of, what could be the digitization of gyms? How could
digital technology be used for gyms? And it turns into a lot of
different rabbit holes.
- Philipp firmly believes that the digitization
of the gym means personalizing user experiences. He believes this
is where the biggest impact of the technology
What future does Philipp see in the industry?
is no question that 202 has been a tough year for the fitness
politicians decided that gyms are now on a zero revenue level they
could shut down gyms again.
- Sometime in 2021, there should be a point where
gyms are allowed to reestablish themselves and get their finances
- Philipp is excited because the gym industry has
never been dependent on the economic cycle.
- Whether it was 2001 or 2012, it has always been
a great time for the gym industry.
might be a recession because of Corona but it’s not problematic for
gyms, the industry keeps growing by about 4-5%
growth in the industry was large because of health awareness and
Philipp feels that 2020 has made people more health-conscious than
- A lot
of people are wondering about their immune systems and this has
woken people up to want to live healthier
from a McKinsey study shows that in China people were already
living a lot more health awareness than before.
- A lot
of people in the gym industry have been frustrated about
politicians locking them down.
- Everyone understood gyms as being an aesthetics
kind of thing but not people’s views on it are shifting from
aesthetics-focused to more health-based workouts.
so Philipp believes in the future that the growth of the gym
industry will be exponential and easily surpass their steady 4-5%
growth rate yearly.
EGYM is a global fitness technology leader providing
fitness and health facilities with intelligent workout solutions.
EGYM makes exercising smarter and more efficient with its
comprehensive suite of connected gym equipment and digital products
that integrate seamlessly with 3rd-party hard- and software. The
result is a fully connected training experience that drives
measurable business and health outcomes on and off the training
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