May 6, 2020
In today’s episode, I am
interviewing Kresten Jensen to discuss the topic of technology in
fitness. How Motosumo has grown from three friends to a full-blown
Todays’s episode features a
special deal. If you are a fitness professional or gym owner
looking for ways to improve client experience, visit
futureoffitness.co/deal. There you will find a discount code and a
place to sign up.
Kresten is the founder and CEO
of Motosumo; a fitness app that allows people to participate in
group training and to connect with one another.
Tell us your story, how did you get into this?
- Kresten says he has always been keen on sports
and fitness. The whole idea started when two of his friends came
over for pizza and they started building on this idea.
were looking at similar concepts and felt that they could produce
something more interesting.
thought if people were bringing their phones on a bike ride or a
run, they could actually tell people how to move and provide
insight into their power and efficiency.
approached their first investors, and as soon as they got the
go-ahead, they jumped right into it.
- Creating an app to generate an income is
tricky, because people look for free apps, and there are numerous
fitness apps out there.
Where is the company now, as far as health clubs and
gyms go? (07:37)
- Kresten says the company now has more than a
thousand gyms on the platform, which was a big milestone for
reached the thousand mark by the new year 2019.
always a bit cautious to give exact revenue but to provide a range;
it’s around $2000 per gym annually for the full
adds that at this point in time, they are still using more money
than they are actually accumulating. But he is confident that this
will change very soon.
Gamification, social networks, and events are powerful
qualities. Did you implement these qualities intentionally?
says initially, the social part wasn’t part of their vision. It was
meant to be used as a tracking tool for the
- However, some more visionary team members
convinced them of the benefits of connecting people. They were
sceptical at first, but in no time they started seeing the positive
effect of social connection.
he started thinking about gamification, his initial thought was to
do something where people could compete. However, an advisor told
them that the majority of people are collaborators and not
competitors. People want to be part of a team.
- Although these qualities were initially not
implemented on purpose, they definitely are now.
You started out as a group of friends with an idea, and
now you are running a whole company. What was adaption like?
says one of the biggest factors for him was the fact that you can’t
be involved in everything, and you definitely can’t be an expert at
you’re only three to eight people, you know what everyone else is
doing. But as the numbers grow, it’s hard to keep track of
everyone, so management systems and communication procedures must
be put in place.
most challenging mental shift for him was that he had to let go of
things he knows nothing about, and things that shouldn’t bother him
in the first place.
jokingly says that he believes he has been quite a nuisance for
some of the company members because he wants to be a part of
everything and be involved everywhere.
How do fitness professionals take advantage of
technology like yours? (20:05)
says regardless of what your profession is, you can find the app
useful, and it’s really easy to use. It takes 5 minutes to install
the app and you can get started right away.
you’ve got the app, you just activate your gym on your phone. Since
we are already using our smartphones for everything else, this is
the sort of technology where you shouldn’t be afraid to get
have a ten-minute explainer video, and if it takes you more than
ten minutes to understand how Motosumo works, it’s becoming too
you really want to take advantage of this, it’s more than just
downloading the app; you have to immerse yourself and see what the
app can do for you. This will allow you to add value to your group
Connect with Kresten on
Visit Motosumo Website