Jul 22, 2020
In today’s interview, I have Jen
Zygmunt as my guest and we are looking into the world of virtual
Jen is the SVP of sales and
marketing at Wellbeats, which is the world's leading virtual
fitness provider, where she is responsible for creating and driving
Along with her thriving career,
she is also a wife and mother who enjoys the outdoors and staying
What’s your story? How did you get to where you are with
says she used to be in the consumer goods industry, and she landed
in fitness coincidently. However, her mom was a PE teacher growing
up, so she has a background in physical fitness.
has always been passionate about sports, but career-wise, she
started in IP sales and ended up in the sales and marketing side of
the time she was traveling every week, and when she was pregnant
with her second child, she thought it was a good opportunity to
change her career path.
dug into her network and started looking for something different.
At the same time Jason Von Bank, CEO of Wellbeats, was looking for
someone with a sales and marketing background to manage those areas
of the company.
met with Jason and she has been with Wellbeats for four and a half
Give us some insights into the depth and breadth of the
content you guys are producing (04:31)
says they have traditional fitness classes like yoga and cycling -
anything you can find in the group fitness area.
also have nutrition classes, which include nutrition education and
cooking recipes. Additionally, they offer mindfulness and
tried to cater to different groups and environments; they have
office breaks where you can do a quick workout in the office, and
they also offer classes geared around specific sports like
says they try to accommodate everyone regardless of age, ability,
interest or environment.
How do you help companies and corporations become active
in the program? (06:36)
says technology is very beneficial in this area; it helps you reach
customers in different ways with different
also allows them to recommend specific content to their customer,
based on their interests and behaviors within the application. This
keeps the customer engaged and ensures that they come
- Customers return to Wellbeats because the
company offers them something they are interested
- If a
customer signs up for a challenge, they will remind them to come
back and complete their challenge. She says this drives
Some people are hard to get motivated and get going, and
in most cases, these people must get activated. How do you approach
this challenge? (07:27)
says Wellbeats provide a lot of tools to help employers motivate
have monthly promotional campaigns where they focus on education
like how to get started.
offer education on anything from getting started to breathing
exercises and adds that these are important because you shouldn’t
just jump into a hiit class if you haven’t been working
says nutrition is another gateway into physical activity, along
with mindfulness classes. You can even listen to a podcast based on
managing stress and anxiety.
What does virtual training look like?
says that all of their products are on demand right now, so they
offer pre-recorded classes within their app.
try to push people into their fitness assessments or their
challenges so that they can fulfill the customers’ needs, whether
it’s helping them lose weight, train for a 5k or help them with a
work from home challenge.
- They’re focused on helping the customer find a
solution through a provided schedule.
- Wellbeats do live recording on Facebook and
social media, even some live events, but these are more event-based
and not an everyday occurrence.
Connect with Jen on
Visit the Wellbeats